Marketing Leaders: Born or Made? | Higher Education SIG | February 29, 2012 | Chicago AMA

Marketing Leaders: Born or Made?

Date: February 29, 2012

Time: 5:00 - 7:00 PM

Location:

DePaul University

1 East Jackson Boulevard

Chicago, IL 60604

As a marketer, you are asked to define target audiences, develop a value proposition, create break-through campaigns, and deliver results for your school. A finely honed marketing and communications toolkit is essential but it's only one of the keys to success. More often, marketers are being looked to for institutional leadership.

But leadership can be difficult in the decentralized world of higher education. How do you lead a group of people who don't report to you, have different objectives and expectations than you, and who don't really want to be led.

Deborah Maue, Associate VP for University Marketing at DePaul, will share her experience and thoughts about how to be a successful marketing leader in higher education. Deb will talk about how she's been a successful marketing leader at DePaul, by bringing some tricks and tools from her prior life as a consumer packaged goods brand director. This is an interactive session, so bring your toughest leadership questions.

5:00 pm Registration, networking and refreshments

5:30 pm Welcome

5:45 pm Deborah Maue ¾ Associate VP for Marketing Strategy, DePaul University

6:15 pm Q&A

Complimentary food and beverage will be provided.

The Marketing Higher Education SIG offers a community for marketing and communications professionals in the higher education industry to share ideas, information and practices.

The Marketing Higher Education SIG is a community for marketing and communications professionals in the higher education industry to share ideas, information and practices.

The Marketing Higher Education SIG is just one of Chicago AMA's nine new Special Interest Groups: Financial Services, Digital + Social Media, Consulting & Professional Services, Integrated Marketing & Communications, Healthcare, Consumer Packaged Goods, Market Research and Nonprofit.

Connect with the marketers in your industry who tackle the same challenges and opportunities as you. Meet other SIG members face-to-face in uniquely collaborative, conversational, informal environments to share experiences and marketing wisdom. Continue the conversation online through a variety of chapter communication channels.

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