"How Independent Professionals Can Create New Programs and Products To Attract Clients and Buyers"

Independent professionals who market themselves online often feel overwhelmed when they’re ready to launch a new program. Maybe you're promoting a teleclass. Or their business coach wants to develop a 4-week mentoring course, an e-book or even a one-year course.

Now you're faced with the challenge of writing the sales letter. Whether you write it yourself or hire a copywriter, you will need 3 essential components to get started.

Cathy Goodwin, a website marketing coach and copywriter, will explain these essentials, in a teleseminar next Thursday, March 19. Participants will get tips to conquer overwhelm and create effective promotional strategies for new programs and products.

Anyone can join this teleseminar (class delivered by phone) on Thursday, March 19, at 10 AM Pacific (1 PM Eastern). Participations can listen from any telephone on the planet, paying only telephone charges. They can listen free through the computer. A replay will be available only to those who sign up for the call.

"Who needs a weak, wimpy marketing campaign?" Goodwin asks. "Your audience needs copy that's fresh, exciting and fun to read - without being sales-y or over the top."

But you may be surprised at what goes into a strong sales letter, Goodwin warns. Even marketing veterans can look at a sales letter and think, "Wow - that's what I want!" But on this call you will discover how to read between the lines so you understand what's really going on. (And these tips will help you decode sales letters for your own purchases, too.)

Topics include:

* 5 Questions You MUST Answer Before You Start Writing Your Copy

* 3 Copywriting Techniques to create a compelling message (and 1 that is absolutely critical to your success)

* How to create credibility and motivate sign-ups when you're new (or when you're creating a brand-new program even if you're a veteran)

* How to avoid the biggest mistake most service professionals make when developing a new program or product for the Internet

* How to get past "amazing" and create an authentic message

Thursday, March 19, 2009
10 AM Pacific / 1 PM Eastern
http://www.MakeWebsiteProfits.com/classmar19.html

Space is limited. An mp3 recording will be available only to those who pre-register.

The teleseminar is designed for service business owners and any professionals who want websites that attract clients and generate revenue.

Host Cathy Goodwin offers online marketing consulting and copywriting services for professional service businesses through her site www.copy-cat-copywriting.com.

Copy-Cat-Copywriting offers Cat Chats teleseminars every month. Visit
http://www.MakeWebsiteProfits.com/classes.html