2010 Life is good Festival

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Grammy Award winning artists Jason Mraz, Ben Harper & Relentless 7, and Corinne Bailey Rae will join Guster, Ziggy Marley, Mavis Staples, OK Go, Brett Dennen and more than 15 other perfomers at the 2010 Life is good Festival at Blues Hills on Spetember 11-12, 2010.  This one-of-a king multi-stage festival, a first for Life is good, aims to raise $1 million for kids in need through the Life is good Kids Foundation.

The two-day, music festival hosted by Life is good®, a Boston-based company that spreads good vibes through its colorful collection of apparel and accessories.  To ensure an exceptional festival experience, Life is good has partnered with Superfly Productions, nationally recognized producers of the iconic Bonnaroo and Outside Lands festivals. The festival will take place at historic and picturesque Prowse Farm at the foot of the Blues Hills in Canton, Mass., a suburb of Boston.

Children’s recording artists Laurie Berkner Band, Dan Zanes & Friends, and They Might Be Giants will join in the fun headlining the Good Kids Stage at the 2010 Life is good Festival at Blue Hills.  Performances on the Good Kids Stage will be rounded out by San Francisco’s kids/rock performers The Sippy Cups and the one-of-a-kind “Circus To Go!” performance by The Big Apple Circus.

Tickets for the 2010 Life is good Festival at Blue Hills will go on-sale on June 17, 2010 at 10:00 am. Tickets range from $90 for an adult two-day ticket, $50.00 for an adult single day ticket and $10 per day for children age 6 -12.  Children 5 and under are free.  Tickets can be purchase at www.lifeisgood.com.  The 2010 Life is good Festival at Blues Hills is fully accessible via puclib transportation, with all-day shuttles to and from the nearby Rte. 128/University Avenue train station.  A large number of free parking spots will be available near the festival site.

"The 2010 Life is good Festival at Blue Hills is a one-of-a kind event. No other festival in the country can offer the talent and experience that families will find at the 2010 Life is good Festival —while helping to raise funds for kids in need," said Bert Jacobs, Chief Executive Optimist for Life is good. "We have some of the very best performers coming together and we are going to have a great time while we raise more than $1 million dollars for the Life is good Kids Foundation."

In addition to the artists named above, the 2010 Life is good Festival will feature performances by Grace Potter & the Nocturnals, Ozomatli, Galactic, Dr.Dog, Donovan Frankenreiter, Sierra Leone’s Refugee All Stars, Trombone Shorty & Orleans Avenue, Toubab Krewe, and Eli”Paperboy” Reed & the True Loves.  There will also be dozens of activities, games, and art projects the entire family will enjoy.  The complete breakdown of performances by day is available at www.lifeisgoood.com

While most festivals have their fair share of VIPs who enjoy special privileges, Life is good will only offer these experiences to VGPs -- Very Good People. Every festival attendee will have the opportunity to access exclusive hospitality, preferred viewing, artist meet and greets and other prizes by achieving fundraising goals or making a donation to help kids in need. The top fundraisers, known as VGPs, will have a once-in-a-lifetime concert experience, enjoying special perks and privileges throughout the event.

Through its nationally-known festivals, Life is good has raised over $3 million to date for children in need. In 2010, Life is good will donate 100% of its profits from ticket sales, sponsors, and sale of apparel and merchandise at the festival to the Life is good Kids Founation.  All public donations, including individual fundraising prior to the event, will also be directed to the foundation. The Life is good Kids Foundation is a registered 501(c)3 nonprofit committed to healing and strengthening young children deeply impacted by life-threatening challenges such as violence, illness, natural disaster and/or extreme poverty. Its Playmakers initiative provides training, resources and support to the adults dedicated to caring for these children so that all involved lead healthier, more joyful lives.

For more information on The Life is good Company, the Life is good Kids Foundation, and the Life is good Festival, please visit www.lifeisgood.com/festivals.