DMAnc Monthly Luncheon: Sales and Marketing Alignment

Aberdeen Special Event

Sales and Marketing Alignment:
How Best-in-Class Organizations Achieve Superior Performance
by Bridging the Gap between Sales and Marketing

Speaker:
Ian Michiels, Senior Research Analyst, Aberdeen Group

Do you struggle with sales and marketing alignment issues? Ever
get the feeling your organizations could boost performance if
sales and marketing could stop arguing and start working
together? Join us for an afternoon of best practices in sales
and marketing alignment from Aberdeen Analyst Ian Michiels.
Benchmark your organizations practices, challenges, and
capabilities against top performing organizations and identify
actionable recommendations you can use today to grow revenue,
measure marketing performance, and ultimately align the
marketing and sales functions.

"We need more leads!" cries the sales manager. "What happened
to the ones we gave you last month?" replies the marketing
manager. "Those leads were lousy" retorts the increasingly
frustrated sales manager and so goes the never-ending
lead "quality vs. quantity" debate in many organizations. New
research suggests that this stereotypical back and forth may
become a thing of the past as smart organizations align the
goals of the sales and marketing teams around common measures
of success.

The lunch will feature Ian Michiels, Senior Research Analyst in
Marketing Automation and Digital Marketing at the Aberdeen
Group. He will be exploring the challenge of sales and
marketing alignment in the context of top performing
organizations from fact based market research across a host of
recent studies and hundreds of participating organizations. You
will be able to benchmark your organization's performance to
identify if you are a Best-in-Class, Industry Average, or
Laggard organization. Then, he will present 5 actionable
recommendations you can leverage immediately to help propel
your organization to Best-in-Class performance in sales and
marketing alignment.

Receive Two Bonus Research Reports Free:

Attendees will receive a free copy of the "Lead Scoring and
Prioritization: The Path to Higher Conversion" benchmark report
(a $399 value) and an exclusive DMA derivative "Anatomy of a
Best-in-Class Organization: Best Practices in Sales and
Marketing Alignment" report summarizing the research and
providing justification for investments or initiatives around
sales and marketing alignment.