Crash Course: Guerrilla PR for Startups

BOULDER, Colo. - Silicon Flatirons, the center for law, technology and entrepreneurship at the University of Colorado, will hold a “crash course” panel discussion on guerrilla public relations “how to’s and how don’ts” for emerging businesses. Local PR experts Doyle Albee, Merredith Branscombe and Erika Napoletano will round out the panel with thought-leading advice for the real-world reality of cash-strapped startup companies.

“New companies often can’t afford office space, let alone an expert marketing manager or an outside agency. They must rely on more cost-effective ways to increase brand awareness and to connect with prospective customers. These days, there are public relations tactics that can achieve these goals at a very low cost. This forum offers strategies from industry experts to help startups further their goals on their own.”

-- Jason Mendelson
Panel Moderator
Managing Director, Foundry Group Venture Capital

When: Monday, February 20, 2012, 6:00-7:30 pm, reception to follow

Where: University of Colorado, Wolf Law Building, Wittemyer Courtroom, 2450 Kittredge Loop, Boulder, CO 80309

Who: Doyle Albee, president and COO of Metzger Associates, is a nationally recognized expert in PR, marketing communications and social media strategy. He has delivered successful campaigns for his clients across a number of industries including consumer packaged goods, cable and telecommunications, healthcare and technology.

Merredith Branscombe, founder of Leap Public Relations, works with her clients to tell their stories in ways that are not just understandable, but fun to understand. Merredith found her passion working with startups after many years representing clients across the entire gamut of the technology space.

Erika Napoletano is the Head Redhead at online strategies consultancy RHW Media. As the personality behind Redheadwriting.com, she doesn’t shy away from offering blunt advice about marketing, social media, business integrity and life in general. She’s a columnist for Entrepreneur Magazine and the author of the forthcoming book, The Power of Unpopular (Wiley, March 2012).

Contact: Sara Stewart
Email: sstewart@metzger.com
Phone: 720-833-5920

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