How to Value Price your Product or Service

You've defined, sized and segmented your market. You've validated the market to verify that your product or service does serve an unfilled need in the market, and customers are willing to buy it. But how much will they pay? Many companies, large and small, set prices by making an "educated guess" based on gut feel and experience. But there's a better way to price: price your product according to the value your customers perceive. How do you value price? At this seminar, OTBC executive director Steve Morris will explain how you can use analytical techniques to gain a much better understanding of how customers value your product or service, and how much they are willing to pay. Who should attend: any entrepreneur or small business owner who needs to develop a strategy and a plan for launching or growing their business. Location: OTBC, 12725 SW Millikan Way, Suite 101 Date: Wednesday, November 18, 2009 Time: 4pm to 5:15pm Max: Blue line, Beaverton Central stop (one stop west of the Beaverton Transit Center) Driving: Directions Parking: Free parking in the parking garage next door to our building Cost: $25 ================================================ OTBC Sponsors and Partners We appreciate the support of all of our Sponsors and Partners! Founding Sponsors The City of Beaverton State of Oregon Silver Sponsors: Easystreet Coldwell Banker Sonitrol Pacific Partners TechAmerica Acumen Financial Group Armstrong & Associates Public Relations DHX Advertising OBA OEN SAO White & Lee