PhilanthroPEAK Live: Promoting the Goodwill of Asheville

On Saturday, March 20th, PhilanthroPEAK Live will feature over six hours of music, visual arts, theatrical performances, live filming, as well as tabling for community businesses and nonprofits all united under one roof at Pack Place and the 500-seat Diana Wortham Theatre in downtown Asheville, located at 2 South Pack Square. This all ages event starts at 5:00pm and tickets are only $10 in advance and $15 the day of the show. From 5:00-6:30 there will be an opening with beverages and an arts demos by Gabriel Shaffer and Shay Amber, a Moog Synthesiser and theramin demo with Dave Hamilton, and music by Jenny Greer of Jen and the Juice; theatre music begins at 6:30. To purchase your tickets visit www.dwtheatre.com or call 828-257-4530.

PhilanthroPEAK is the title of the forthcoming Asheville arts/outreach documentary being produced by national 501(c)3 non-profit organization Concepts4Charity (C4C), which is a virtual organization involving people all across the country. C4C is devoted to raising awareness for community issues through sports and the arts within their mission of engaging citizens in philanthropy and/or the resolutions to community issues. PhilanthroPEAK is a film telling a story that takes action by discussing ideas for developing grassroots projects in Western North Carolina, while also promoting the goodwill and concerns of the local community.

A wide array of area musicians, artists and activists who appear in the project will be on hand for PhilanthroPEAK Live and patrons will get a sneak "peak" at some of the flourishing talent from the Asheville community. Funds raised from the evening's events will help promote the awareness for C4C's upcoming Hip Hop Culture class an after-school program to premiere in Asheville during the fall of 2010. Additional funds from tickets sales, donations, and raffle items will go toward the release and distribution of the final documentary presentation.

On the bill for the evening's entertainment to perform are Aaron Price with Kellin Watson, Woody Wood, Jar-E, Underhill Rose, The Secret B-Sides, and Jenny Greer of Jen and The Juice. Scotch Tomedy comedians will be the masters of ceremony for the evening.

Live demonstrations by:
The Bob Moog Foundation will be present with an interactive setup consisting of Theremins and Moog synthesizer equipment. Representatives will be on hand to answer questions about the Foundation's efforts to build a Moogseum, restore archives, as well as work with you.
Local artist and author Shay Amber will be on hand for a ceramics demonstration

A Film Taking Action
PhilanthroPEAK looks to take action, becoming acquainted with activists in the Asheville community, to discuss ideas for developing various grassroots projects that speak to the concerns of the community. Concepts4Charity, Inc. (C4C) provides a platform for Asheville citizens to weigh in on topics that hit close to home. PhilanthroPEAK has been engaging a diverse spectrum of community musicians/artists, educators; philanthropists and entrepreneurs throughout 2009 to get an inside look at initiatives in which they are currently involved.

Christopher Gaspar, an Asheville resident for more than five years, is the Vice President of Operations for C4C and the lead producer on the upcoming PhilanthroPEAK documentary project. Gaspar came to the greater organization with the idea for “A Call to Action” a voter registration documentary on HeadCount in 2008. Although this film was not focused on Asheville, some of the taping and much of the post production for the film was done right here in Asheville. Collaborating with a select few of the tremendous local media producers in Asheville for “A Call to Action” inspired Gaspar to come up with the idea of producing a film about WNC and the vibrant grassroots arts, culture and community therein.

“I consider myself a writer and community developer more-so than a filmmaker. However, I have been involved with media production since college and I understand the advantages of using story telling to get people engaged behind a common objective. It will be nice to introduce outreach programs into the community and uncover some of the incredible initiatives already established within the WNC region. Some groups don’t have the funding or technical expertise to bring their vision to the forefront and that’s where we (C4C) come into play and how we support individual communities”, Gaspar states.

Gaspar initiated the fusion of these local filmmakers, musicians, artists, event organizers, activists and other movers and shakers. C4C held a kickoff retreat in the spring of 2009 to bring together some of these talented people to not only be interviewed or perform on film, but also to network and forge strategic plans. While post production on the project does not start until this summer, a rough cut sample is being hosted on YouTube which outlines some of the people involved: http://www.youtube.com/watch?v=MFEWYAHqp1A.

The WNC filmmakers that are involved in the making of PhilanthroPEAK are:
David Bourne with Bourne Media, Kurt Mann with American Green, David Schmidt with Acapella Audio, and Patrick Haney/Caley Lyles/Joel Suttles/Eric Larson of Stellar Media. PhilanthroPEAK Live on March 20th will mark the last major capstone phase of filming for the documentary which started production last spring and continued throughout the year at various events throughout Asheville. This event, PhilanthroPEAK Live is the last phase of filming for the documentary.

Project Distribution
PhilanthroPEAK will help unite the Asheville community and promote it to the rest of the country utilizing various grassroots platforms for distribution and promotion.

Concepts4Charity, Inc (C4C) is a national 501(c)3 nonprofit organization dedicated to engaging youth in philanthropy through the development of sports and arts programs. C4C’s recent documentary, A Call To Action, featured many high profile artists including tour heavyweights Bob Weir(The Dead), Trey Anastasio(Phish), Dave Matthews, Grammy winner Bela Fleck(The Flecktones) and outspoken activist Michael Franti(Spearhead). C4C hosted the premiere of the documentary at the HBO Screening Room in Times Square.