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When
Dec 6, 2008 1:00 pm - 5:00 pm (Saturday)
Where
Who
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What
A Mostly Plain English Workshop: What Businesses, Government and Nonprofits Should Understand about Web 2.0
A guide to successful innovation through an audience centered lens.
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Event details: A Mostly Plain English Workshop: What Businesses and Gov...
Description
A Mostly Plain English Workshop: What Businesses, Government and Nonprofits Should Understand about Web 2.0
A guide to successful innovation through an audience centered lens.
Presented by
Ken Fischer, Chief Innovation Officer, ClickforHelp.comTony Arko, Web 2.0 Real Estate Blogger
Mayra Ruiz, New Media Stategist Andrew Bates, Network Solutions Senior Consultant
Saturday December 6, 2008 1pm-5pmAt the Arlington Hilton 950 North Stafford St.
1:00 Web 2.0 What it is?
There once was a Webmaster: The origin of Web 2.0 in 2 minutes.From Message based to Response based strategies.
1:15 A brief review of Web 1.0
Do's and Don'ts of WebsitesBasics of SEO/SEM/Behavioral Targeting
1:45 Why web 2.0 works. Achieving Response.
The underlying principles of what makes Web 2.0 workThe 5 magic beans. Decide what to plant. Interaction Connections Outreach Relevance Empowerment
2:15 Underlying Assumptions of Web 2.0
How a networked audience behaves differently than an audience of individuals Audience as Broadcasters Human Voice Trusted Connections Authenticity Human Voice Transparency Audience Composition Community Leaders Influencers Evangelists Voyers Passionistas
2:30 Strategizing with Web 2.0: Common considerations
Listening to your Audience Conversations as a source of information The audience as Innovators Virality of your message Addressing Audience Needs Creating a 10% Differential Quality/Innovation/Value
3:30 Unique values and industry leaders. Success stories.
Finding Gold. Literally Proctor and Gamble. Lowering cost and Creating better products. WineLibraryTV. A TV show without a TV and a lot of wine. Threadless. Facebook. Of course we have to talk about this. Huffington Post. Opportunities are abundant.
4:15 Blogging Basics.
It's not for everyone but you should know what it could do for you.10 minutes on TwitterWhy belonging to a community has value.
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Cost
Payment required.All Tickets : $20.99
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